Enlightened winning (e.g. in most sports) is first and foremost about collaboration. That is, we join together in common competition, agree to follow rules, so that we can all improve. In this context, spors is gamified athletics.

Of course, it can be taken to an extreme, and so can strategy. But extreme behavior is not a requirement. Neither is the belief that one's competitors are the enemy, and we are engaged in a way in which annhilation is the only outcome.